Wednesday, May 26, 2010

The dark side of social networking

While we have heard an abundance of great things relating to the growth, benefits, and uses of social networking, many people don't really know the negative consequences found between the lines. Like many companies on the internet today, social networking sites use your personal information to know everything they can about you. What your favorite movies are, the places you go, the things you do etc. They basically provide anyone with your identify.

What most people don't know is that Social Networking sites package your personal data into trends and patterns. This data has become a huge commodity between these websites and marketers around the world. Knowing your hometown, your favorite TV Show, or your political preferences is where the real money is. The problem is that, once you post that information on social networking sites, you automatically grant the company the exclusive right to do whatever they want with this data. An irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license. In fact, that's the exact legal jargon you accept by joining facebook.

Our personal information is a goldmine for political interest groups, or potential employers. What does this mean? How about more catalogs on your doorstep, more mail in your inbox, even more questions on your next job interview.

This week, facebook's CEO Mark Zuckerberg had to apologize for "missing the mark" when it comes to privacy controls when his company was discovered to have been passing along user name and IDs to advertisers (including Google's DoubleClick and Yahoo!'s own Right Media) without users' consent. This issue is not anything new and has been surfacing the news for quite some time. In fact, just a few years ago when Zuckerberg was in Harvard, he was coined to have said "People just submitted it, I don't know why. They 'trust me. Dumb ..."

To say the least, this has been a huge bombshell for the company and it now finds itself backpedaling to convince its members that it is taking the right approach in correcting the situation. For starters, if they really want to do the right thing, they should give its users the right to grant them privacy rights or not. Otherwise, they will start having some serious problems on their hands in the near future.




http://www.facebook.com/privacyfeedback

1 comment:

  1. There is a dark side that involves social networking for example you need to be aware, and use or select the privacy setting from the social networking that you create. You are also exposing yourself to those advertising websites that can get your personal information, pictures and more without your concern. i have also seeing news lately about Faceboot changing their privacy settings which is good for all of the users. I'm also agree with you because this issues are not new and it is about time that all the social networks should take care of their users because this give them a good image and more confidence.

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