Marketing has been around since the day humans first started bartering goods by using stories to convince other humans to trade. The methods and principles of marketing have changed and considerably improved as we've become more efficient at telling our stories and getting our marketing messages out there. The internet and eMarketing have practically revolutionized the way we do business, socialize, and enjoy just about everything in our daily lives. To be a little more specific, eMarketing is the process of marketing a brand by using the internet. It includes both direct response marketing and indirect marketing elements an duses a range of technologies to help connect business to their customers.
Although these technological advances have improved the lives of people all over the world, it has also adversely affected some other industries as well. Throughout the past couple of years, the newspaper industry has taken a serious toll on its advertising campaign because of how the economic environment has changed through the evolution of the internet. Traditionally, newspaper companies were huge corporations that made a substantial amount of money through advertising and classifieds. They would also make a good portion of their income through subscription fees. As the internet technology expanded around the world, it gave anyone the benefit of reading their news on any computer or cell phone for free. As this was happening, newspaper companies who were competing agaisnt one another started losing market share and advertising revenues because people were just not reading the old fashioned, and inefficient paper copy. Then a website called craigslist came to the scene, and essentially decimated the classified revenues these companies relied on. Little by little, the newspaper industry started to collapse and now find themselves in a pivotal time where they must act quickly if they want to survive this revolution.
So what is the future of newspapers? What do these companies need to do to survive? Is this a lost industry? These are questions that newspaper companies are examining daily all over the world. Whether it is La Nacion in Costa Rica, The New York Times, or Chicago Tribune, they need to seriously revamp their strategies to still be around in the next 10 years. Technology is only getting better and becoming more accessible to anyone for a relatively inexpensive price. Thus, internet newspapers will continue to grow and traditional newspaper companies need to consolidate, reorganize, or find new ways of staying alive.
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I believe this is a very interesting topic. My perspective is that over time the written version of the newspapers will disappear, because the digital version has created a new form of news. The digital newspaper has developed its own specific language, which is that the web allows the inclusion of text, sound and images providing the user with reading and understanding of the news and allows more direct and simple page a newspaper, that is, to see elements of color, motion, short texts and a distribution of the different sections more accessible, since you can go to the desired section by clicking. Additionally, the digital version of the news updates, is practically in real time, so that the newspaper, as the reader is always informed of everything that happens.
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